Welcome to the Marketing Research Guide. This guide is to assist students who are taking courses in the College of Business Administration. It will also help other students, faculty, or staff doing research in this area.
Use the tabs to find the information you need to start researching. You can find help on journal articles, finding books in the library, and how to cite your sources.
If you have any questions or would like personal help doing your research, use the contact information on the right of the page. One-on-one consultations are available for students, faculty, and staff.
When you click to connect to a library database, you may be prompted to log in to your library account to confirm that you are a UNO student and eligible for access. This is especially true for off-campus computers. To gain access use your Canvas login for the library.
