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Management Research Guide

Use this guide to find UNO library resources and other helpful research tools.

Where do I find published SWOT analysis?

A SWOT analysis is a strategic planning tool that is used to assess the Strengths, Weaknesses, Opportunities, and Threats involved in an organization, business or a project.  A SWOT analysis is particularly useful in identifying both internal and external factors that are essential in decision-making.

There are not SWOT analyses available for all companies in these databases. If there has not been one published on your company, or if your company is a privately owned, you may need to put together a SWOT analysis yourself using information found in company reports in these databases. Look for reports on 2 or 3 larger public companies in the same industry.  For example, in the computer software industry, try Microsoft and Oracle.  Companies in the same industry will often use or adapt their own strengths to capitalize on another company's weaknesses.

NOTE:  A published SWOT analysis may be a good starting point for your company analysis, but DO NOT simply cut and paste from a published SWOT or SWOT graph/chart.  This is plagiarism. Do not risk your academic career but instead use a variety of sources to support your claims.

Databases for Published SWOT Analysis Reports

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