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Journalism Research Guide

Use this guide to find UNO library resources and other helpful research tools.

Market Research

Mintel Academic
Hundreds of market research reports focused on consumer products and services, including an extensive international collection.

Industry Information

IBISWorld
The United States' most comprehensive collection of industry market research and industry risk ratings. Also includes reports addressing industries in Australia, China, and the United Kingdom.
ReferenceUSA
ReferenceUSA contains business and consumer data that can be used for research.

Advertising and Public Relations

Ad Forum
Marketing and advertising community with an index of broadcast, print and internet media ads.
IPR
The Institute for Public Relations (IPR) is a nonprofit foundation dedicated to research in, on and for public relations.
PRSA
The Public Relations Society of America helps its members with professional development, networking, and other initiatives.