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The Business of Art


Isabel Soto-Luna
Business Librarian
UNO Libraries| 217 Criss Library | 129 Mammel Hall

Charles V Fisher
Creative Production Lab Supervisor
Criss Library | 248

Dr. Zhihao (Max) Yu
Assistant Professor, Marketing & Entrepreneurship
College of Business Administration | Mammel Hall 228AA

The Business of Art

Business Plan Icon

"Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art."

- Andy Warhol

While selling your art in a gallery may be considered the gold standard by many, the truth is that what makes art is subjective, and not everyone buys their art from a gallery. In fact, most people don't. There are many different types of art and many different types of art consumers. This guide is meant to be an introduction to marketing and selling your art and the various things you have to take into consideration when starting a business.