LibGuides: eBook Expo: If You Are Your Brand: Social Media Tips

If You Are Your Brand: Social Media Tips

by Maison Horton

For some, social media is a casual pastime, fit for the occasional scroll, tweet, post, or selfie. Others turn social media into a tool, a means by which to project their personal brand into the world-wide web. After all, we live in an age when the average person can propel themselves into microcelebrity or bigger by simply turning what was once a hobby into a source of income or clout-generation. Ready to take your personal brand to the next level? Check out the eBooks in this display to learn about a variety of methods to expand and elevate your network.

ProQuest Academic Complete This link opens in a new window
Contains over 224,000 ebooks from a wide range of academic and university press publishers. The individual books are also searchable in the library catalog.
EBSCO Academic Ebook Collection This link opens in a new window
Search a collection of over 210,000 ebooks published by a wide range of university presses and other academic publishers. Books may be viewed online without any special reader. Users may set up a personal EBSCO account which will permit downloading ebooks.

Reach : Create the Biggest Possible Audience for Your Message, Book, or Cause

Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3

Digital You: Real Personal Branding in the Virtual Age

Ultimate Profits Guide To Instagram Marketing Strategies

In this display:

Dugan, L. (2013). Twitter 101: everything you need to know about twitter marketing. FTPress.
Goldman, J. (2012). Going social: Excite customers, generate buzz, and energize your brand with the power of social media. Amacom.
Hiebner, G. (2014). Social media for musicians: youtube. Cengage Learning PTR.
Hiebner, G., & Hiebner, S. (2015). Social media for musicians: soundcloud. Cengage Learning PTR.
Jacenko, R. (2019). Roxy's little black book of tips and tricks: The no-bullsh*t guide to all things pr, social media, business and building your brand. Allen & Unwin.
Kane, B. (2018). One million followers: How i built a massive social following in 30 days. BenBella Books, Inc.
Kerpen, D., Greenbaum, M., Berk, R. E., & Kerpen, C. (2019). Likeable social media: how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter (Revised and expanded 3rd ed.). McGraw-Hill Education.
Marshall, P., Krance, K., & Meloche, T. (2017). Ultimate guide to facebook advertising: How to access 1 billion potential customers in 10 minutes. Entrepreneur Press.
Miles, J. (2019). Instagram power: build your brand and reach more customers with visual influence (2nd ed.). McGraw-Hill Education.
Morgan, C. L. (2018). Social media marketing for your business. National Association of Homebuilders.
Tasker, S. (2019). Hashtag authentic: Finding creativity and building a community on instagram and beyond. Quarto Publishing Group UK.
Thomas, M. (2018). The financial times guide to social media strategy: boost your business, manage risk and develop your personal brand (1st, Ser. Financial times guide). Pearson Education.
Turner, J., & Shah, R. (2015). How to make money with social media: an insider's guide to using new and emerging media to grow your business (2nd ed.). Pearson Education.
Walsh, P. K. (2017). Ultimate guide to instagram for business. Entrepreneur Press.
White, B. A. (2018). When content goes viral (Ser. Critical thinking about digital media). Enslow Publishing.